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How to Use Data to Improve Your Content Marketing Strategy
With 60 percent of B2C marketers planning to increase their content marketing spend over their previous year’s budget, now is the time to start thinking seriously about how data impacts your content...
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A 3-Pronged Plan for Optimizing Your Online Content Distribution
A few years ago, a fundamental shift occurred in the way marketers began to view online content. Initially, there was a bit of a “build it and they will come” mentality, where marketers felt that they...
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Think Lean to Win at Content Marketing
Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system – but thinking lean has strategic advantages for content...
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